‘MadeInEthiopia’ Movement Boosts Quality, Competitiveness of Products

Addis Ababa: The Ethiopia Tamrit (MadeInEthiopia) movement has enabled the country to increase the quality and competitiveness of products, Minister of Industry Melaku Alebel told ENA. The movement was launched by Prime Minister Abiy Ahmed in 2022, with the aim of realizing a competitive manufacturing industry by solving the bottlenecks in the sector.

According to Ethiopian News Agency, the movement is playing a crucial role in substituting imported products in addition to enabling the production of various products. Minister Melaku indicated that since the official launch of ‘MadeInEthiopia’ movement, numerous remarkable achievements have been registered during the past years in the sector.

Stating that the movement has played a major role for products to find market which had not been possible before, creating linkages, he pointed out that the type, quality, and competitiveness of the production of products have been increasing over the past three years. Melaku further underscored that the government has addressed the challenges related to coordination in the sector by giving special attention to the manufacturing sector.

As a result, investors are engaged in productive manufacturing, he said. Noting that various endeavors are being carried out to make the ‘MadeInEthiopia’ movement more productive, he added the establishment of a Manufacturing Council and its operation as an example.

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